Special Event Permitting Agency EventPermits Recently Coordinated Activation Elements for Belgium National Day Celebration in NYC’s Financial District

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FOR IMMEDIATE RELEASE

EventPermits recently performed location scouting, secured a site licensing agreement and sound permits elements for a unique celebration dinner event on July 21 in the Financial District in Manhattan, NYC.

(New York, New York) NYC special event permitting agency EventPermits recently facilitated elements for a unique celebration to commemorate Belgium National Day, hosted by a leading Belgian beer brand on July 21, 2014. EventPermits oversaw the entire event process which included securing the location on Stone Street in Manhattan’s Financial District, coordinating the site agreement and licensing for use, and obtaining a sound permit to allow a performance by a live band.

Stone Street is Manhattan’s first paved street and is a historical site that required special considerations. EventPermits’ long-standing relationships with managing parties on Stone Street allowed the agency to capture the client’s vision while ensuring the historic cobblestone was protected and residential area regulations were observed.

Stone Street and Mill Lane were transformed into a Belgian beer garden with firefly street lights, a long wood table and seating for 80 under beer chalice chandeliers. Bloggers and social media experts were invited to this unique event that commemorated Belgian National Day when Leopold of Saxe-Cobourg became the first king of Belgium in 1831. The evening included a catered dinner, beer and Jazz music.

EventPermits also obtained special event security with staff onsite throughout the evening to oversee a safe production and breakdown of the event.

“This unique event required our knowledge of the area, historical site requirements and our developed relationships with managing parties on Stone Street to coordinate a successful activation,” said Stella Fitzpatrick, owner of EventPermits. “We oversaw the entire process, from scouting the final location and coordinating a site licensing agreement to securing permits and ensuring the historic cobblestone was protected without sacrificing our client’s vision.”

About EventPermits:
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

DINNER FOR 80 – STAGING A UNIQUE OUTDOOR EVENT IN NYC’S HISTORIC FINANCIAL DISTRICT

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permits for events in nyc

We recently facilitated the location, site licensing, approvals and secured permits for an event in NYC’s Financial District hosted on July 21st by a leading Belgian beer company. Manhattan’s first paved road, the historical cobblestone Stone Street, served as the perfect location for an evening event celebrating Belgium National Day, complete with jazz music, food and beer. Belgium National Day commemorates July 21, 1831 when Leopold of Saxe-Cobourg became the first king by swearing allegiance to the newly created Belgian constitution.

We performed location scouting throughout Manhattan before settling on the location Stone Street and Mill Lane in the Financial District. To capture the client’s vision, we coordinated the contract with the managing party that allowed our client to activate in the space. We paid close attention to all details to ensure the historical cobblestone street was protected and residential regulations were observed. We also secured a sound permit for a live band performance during the event.

We oversaw and facilitated the entire event process, from securing the unique location, site agreement and permits, to the transformation of Stone Street and Mill Lane into an authentic Belgian Beer Garden. Firefly lights and beer chalice-chandeliers hovered over a long wood table, enhancing the magical feeling of summer. The invite list included about 80 bloggers and social media experts who enjoyed dinner and cocktails compliments of an iconic NYC restaurant and caterer. To ensure the event ran smoothly, we had 10 security staff onsite throughout the event, overseeing the safe and seamless production, management and breakdown of the event.

Our longtime relationship and alliance with managing parties on Stone Street assisted us to secure the best and most unique location for this special event. Our familiarity with the area ensured the event went off without a hitch. For more information on permitting special events in the Financial District, please contact us.

Permits by EventPermits: Sound Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Financial District, NYC

TJ Griffin contributed to this post. 

Building Sandcastles in the Big Apple: IPO Launch for a Crafts Giant

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ipo launch event in times square

On June 27th, 2014 a major arts and crafts retail chain hosted an event in NYC to celebrate their return to Initial Public Offerings (IPOs) on NASDAQ. The IPO launch event took place on the newly refurbished Broadway Plaza in Times Square, between 43rd and 44th streets diagonally across from the NASDAQ digital sign. Our team coordinated all production elements, including obtaining the permits and security required to run the event. The company’s CEO arrived at NASDAQ to witness the 9:30 a.m. opening bell ceremony, which kicked off the event.

The client’s goal was to recreate a playful outdoor summer atmosphere for crafting. They accomplished this by installing a 30′ x 20′ piece of astroturf onto the footprint, which featured several craft tables, white and red beach umbrellas, and a photo booth.

Passersby had two exciting craft options to choose from: decorating felt mustaches for their photo booth moment, or creating sculptures with a unique kinetic sand sold by the company. Kinetic sand looks like wet beach sand, but only sticks to itself, so there’s no mess. This not only pleased the kids, but their parents as well! Needless to say, the event may not have left a mess in Times Square, but it certainly left a lasting impression on its attendees.

Part of our production coordination also included staffing 32 brand ambassadors and life-sized brand characters in costume, in addition to two security guards. The brand ambassadors and security were on-site until the end of the event, which was marked by the 4 p.m. NASDAQ closing bell.

Special events in Times Square and the surrounding area are an excellent way to kick off an IPO. In May, we supported the IPO of a take-and-bake pizza company by securing permits, a location and security for the event.

If your client is planning an event to commemorate an Initial Public Offering, please contact us today.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Location: Times Square, NYC

Permitting for Filming a Product Launch on NYC’s Iconic Bridges

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film-permitting-nyc2

On June 22-23, we facilitated permitting for filming a product launch with a major motorcycle company to premiere the new electric motorcycle model (the first of its kind). The project came to life on NYC’s most iconic thoroughfares, including the Brooklyn and Manhattan Bridges. Using our film permitting and logistics capabilities, we coordinated a 55-minute film shoot of the motorcycles traveling across the bridges, starting in Brooklyn and ending in Manhattan.

The bridges created inspiring and breathtaking catwalks for these revolutionary and quiet new motorcycle prototypes. B-roll of the picturesque city skyline combined with footage of the bikes, brought a carefree feeling to the viewer, and captured the true essence of the company’s culture of freedom and self-expression. The footage also incorporates close-ups of the motorcycles to provide customers a detailed and exclusive look at the new technology.

In addition to footage taken on the bridges, our film permitting and logistics team secured a helicopter and videographer to capture the journey across each bridge from a birds-eye view in HD quality. This provided a diversity of shots, enhancing to the already breathtaking imagery of NYC.

Additionally, our event permitting team secured the street permits to close the lanes around the company’s flagship dealership in lower Manhattan for a product launch reception and by-invitation-only test-drives of the new motorcycles.

This project was unique to us as there are very few companies that have the breadth and depth of experience to coordinate such an ambitious undertaking in America’s busiest city. The impact of the event will continue to live on every time someone views the content on the web.

Generating exclusive content is critical for brands to gain recognition in today’s modern digital age. We have the ability to facilitate the creation of strong and engaging content in major cities and iconic locations across the USA.

For more information about film or event permitting, please contact us today!

Permits by EventPermits: Film Permit, Street Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits 

Security: Marty Barnes

Locations: Manhattan Bridge, Brooklyn Bridge

Event Photo: © Ray Stubblebine/Harley-Davidson

Ditch the DSLR: Permitting a Product Launch in Times Square

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permitting product launch in times square

On June 4th, photography enthusiasts gathered in Times Square for a consumer electronics product launch which we facilitated for a leading experiential marketing agency.  The company introduced its new, revolutionary, internet-ready digital camera.  Attendees were allowed to bring their old DSLR cameras and use them as technological currency in exchange for the new camera. The event required several permits from us including: street activity, business association, department of buildings, and sound amplification.

The location we secured was ideal to support both a large amount of attendees and attract passersby. There was never a dull moment for attendees waiting to experience the new technology, as the excitement of Times Square and overall buzz for the new product created a high energy atmosphere.

In addition to the permits, we also coordinated security which remained onsite throughout the duration of the event. Attendees were each given a wrist band once their cameras were approved by staff members. This allowed them to remain inside the barricade in the plaza until it was their turn to enter the tent. Despite the unexpected large turn-out (so many expensive cameras in one plaza!), we were able to keep effortless control over the crowd, due to our proactive planning and ability to quickly adapt as the event unfolded.

An onsite DJ kept the attendees, some who had been waiting in line since 10PM the night before, lively and aided in attracting passersby. This required an amplified sound permit, which we also obtained for the event.

At 12PM, the event kicked off with a countdown from the DJ and then four individuals from the line were led into the tent at a time.

Inside the camera exchange tent were additional products available for consumer testing and demonstration. Attendees beyond the first 250 people were given a $50 coupon to use towards any camera within the tent.

A group of celebrity look-alikes were also on hand within the experience for visitors to have their pictures taken with, similar to the famous 2014 Oscars selfie.

The event delivered on all major metrics with 300 cameras being ditched for new ones.  For more information about permitting Times Square events, please contact us today!

Permits by EventPermits: Sound Permit, Special Events Permit, DOB Permit, Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes

Locations: Times Square, NYC

Street to Screen™ Digital Engagement Platform Supports French D-Day Remembrance Event in Times Square

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FOR IMMEDIATE RELEASE

EventPermits recently secured the necessary permits for an interactive event in Times Square commemorating the 70th anniversary of D-Day. The event used EventPermits’ proprietary Street to Screen™ technology to display photographs of event participants on the FOX Screen in Times Square.

(New York, New York) On June 6, Times Square event permitting agency EventPermits supported an event staged for a 24/7 news channel based in France that utilized EventPermits’ Street to Screen™ technology, driving photographs taken at street level on an iPad using an app created specifically for this event to be instantly displayed on the giant digital out-of-home FOX screen in Times Square. The event required a sampling permit and security, which EventPermits secured and coordinated.

The event served as a commemoration of D-Day, the World War II invasion of Normandy, France by Allied troops on June 6, 1944. Brand ambassadors were on location and handed out tee shirts, American flags and French flags to the public. Visitors were encouraged to take a picture and write a tribute message that gave thanks for the efforts in liberating France during the war. These images were simultaneously broadcast on a large screen in Times Square owned by FOX and emailed to each participant using EventPermits’ Street to Screen™ platform.

The relay of images from the iPad to the screen required use of EventPermits’ Street-to-Screen™ platform. This proprietary offering allows brands to send live video, images or other digital content to more than 20 eligible HD LED screens in Times Square. This platform can be activated anywhere in the United States with content pushed to a specific digital endpoint.

“Our Street-to-Screen™ platform is revolutionary technology that maximizes brand impact by personalizing digital content with live, real-time display,” said Stella Fitzpatrick, owner of EventPermits. “The global community gathered in many different ways to remember D-Day on the 70th anniversary of the invasion of the beaches of Normandy. The event brought that remembrance to Times Square and allowed people an opportunity to give thanks, share a message and broadcast that on the big screen.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Street to Screen™ Digital Engagement Platform Allows Instant Engagement for Times Square D-Day Remembrance Event

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Street to Screen event in Times Square

On June 6, we supported an event staged for a 24/7 news channel based in France using our innovative Street to Screen™ technology which allowed pictures taken at street level on an iPad using a custom-created app just for the event to be instantly displayed on the giant digital out-of-home FOX-owned screen in Times Square. The event also required a sampling permit and security, which we secured and coordinated.

The event allowed passersby to take pictures using an iPad and include a tribute message giving thanks for the Allied forces’ efforts to liberate France during World War II. Using our proprietary Street to Screen™ technology platform, these images were then displayed on the FOX screen in Times Square with the news corporation’s logo and slogan.

This commemorative event allowed visitors in Times Square to participate in the 70th anniversary remembrance activities taking place worldwide. Soldiers who served in WWII and who participated in D-Day gathered with Allied Heads of State including United States President Barack Obama, Queen Elizabeth II and President François Hollande of France.

Brand ambassadors were also on location handing out tee shirts to participants, American flags and French flags. This activity required a sampling permit, which we secured for the agency that designed this event. In addition, we coordinated security provided by Marty Barnes Security for the duration of the event.

Our Street to Screen™  platform maximizes brand impact by allowing brands to send live videos, photographs or other digital content to more than 20 eligible HD LED screens in Times Square. The platform syncs multiple screens of varying sizes and can incorporate social media networks and email. During this event, images were simultaneously emailed to participants and displayed on the screen in Times Square.

Street to Screen™ was also used to showcase Microsoft’s launch of Windows 8 and the opening of the Microsoft Surface Tablet store in Times Square with interactive engagement that displayed the images that visitors drew on the new tablet on larger screens in Times Square as they were created.

This recent event allowed visitors in Times Square to join the global community in commemorating the 70th anniversary of D-Day by sharing an image and a comment, wish or tribute.

For more information about Street to Screen™ and permitting Times Square events, please contact us today!

Street to Screen™ by: Digital Domination

Permits by EventPermits: Sampling Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Times Square, NYC

NYC Permitting Agency Supports Initial Public Offering Event for Take-and-Bake Pizza Company

Posted on:

FOR IMMEDIATE RELEASE

EventPermits recently coordinated logistics and secured multiple permits and security guards for a street-level marketing event in Times Square celebrating the IPO of a take-and-bake pizza restaurant chain.

(New York, New York) EventPermits, a nationwide special event permitting agency, recently worked to secure multiple permits and coordinate logistics and on-site security for a street activity marketing activation. The event celebrated the Initial Public Offering (IPO) of a take-and-bake pizza restaurant chain on Friday, May 2, 2014.

The event followed the ceremonial ringing of the bell to open the market and was held right outside of the NASDAQ MarketSite on the corner of 43rd Street and Broadway in Times Square. The set-up included media risers, three pop-up tents, and audio equipment powered by a small generator. A custom 8-foot by 12-foot scenic flat resembling a place setting on a dining table was the main attraction of the event. The sign featured a pledge to “Make Dinner Time” and passersby were encouraged to take the pledge and sign their name on the wall.

EventPermits secured an activity permit to secure the curb lane location and authorize use of the sidewalk. Additional permits for the amplified sound and generator were also obtained. EventPermits also worked with Marty Barnes Security to provide guards for the load-in, set-up and duration of the event.

“This event required a lot of coordinating. The many parts of the event worked together to create a celebratory moment that engaged the public, which is why securing permits and the proper street location was essential,” said Stella Fitzpatrick, owner of EventPermits. “Many agencies may not realize that a single activity permit will not include nor authorize the multiple working elements of event activations. Our knowledge of what is required in New York City allowed us to assist in the successful launch of this fun and celebratory event in Times Square.”

About EventPermits: 
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Securing Times Square Permits for a Successful IPO Activation

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times square events that need permits

 

On Friday, May 2 a take-and-bake pizza restaurant chain celebrated its initial public offering (IPO) with a street-level marketing event just outside the NASDAQ MarketSite in Times Square.

The event kicked off after company executives rang the ceremonial opening bell. The main focus of the event was a large 8-foot-wide and 12-foot-tall custom sign that showed a typical place setting on a dinner table. The plate featured a pledge to “Make Time for Dinner” that people were encouraged to sign.

In addition to the sign, the event had a large footprint including 28’ x 8’ x 18” media risers decked out in red carpeting and black skirting, three 10’ x 10’ pop-up tents and sandbags as a backup to use in the event it rained during the event, and amplified sound powered by a generator.

These several parts worked together to create a successful and engaging event. Each component required a permit — we acquired an activity permit to secure the curb lane location outside the NASDAQ building at 43rd Street and Broadway. In addition, we secured an amplified sound permit and a generator permit for the background music. We also worked with Marty Barnes Security to provide twice as many guards during the event’s load-in and set-up; guards were also on site for the duration of the event.

Publicly celebrating an IPO with a street-level marketing event in Times Square is an excellent way to engage the public and introduce your brand to new potential fans. This event showcased the company’s commitment to bringing families together and supporting family dinner time by providing take-and-bake pizzas that make for quick and easy meals. The event showcased the company’s interests without displaying its product, offering a more heartfelt and human connection with the public.

If you’re working with an agency that is supporting the next brand to go public, our marketing team can support your activation by ensuring that all the moving parts are properly permitted and come together without a hitch. Contact us today to discuss your event!

Permits by EventPermits: Activity Permit, Amplified Sound Permit, Generator Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: 43rd Street and Broadway in Times Square

We’ll Make You a Star: Permitting a Street Event to Promote the Tribeca Film Festival

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tribeca film festival events nyc

We recently secured parking permits for multiple locations of a mobile marketing street event that stopped in Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich area — home to the annual film festival.

The street-level marketing event promoted this year’s film festival with a branded trailer that featured a photo booth. Passersby were encouraged to climb on board and show off their most dramatic expressions, from the serious to the silly. As they exited, participants were given prints of their photos and had an opportunity to purchase advance tickets to the Tribeca Film Festival.

The EventPermits team worked to secure parking permits for each of the five locations and also coordinated logistics and planning. In addition, we contracted security personnel for each location, provided by Marty Barnes Security.

Parking permits are essential for mobile marketing vehicles and tours to allow vehicles to remain parked on city property and also ensures a safe parking space is available that can accommodate the large footprints of marketing vehicles and trailers. Adequate spacing is imperative for the safety of participants, passersby, brand ambassadors and other motorists.

In addition, we are able to secure prime locations for each stop on a mobile marketing tour in order to match the desired demographic, pedestrian traffic, and picturesque location requirements from your brand client. Our experience and the relationships we have developed with municipal offices in each city are a tremendous asset to fulfilling these three requirements.

EventPermits secured permits and scouted locations on these recent successful nationwide mobile marketing tours for major brands:

Contact EventPermits today to begin planning your next mobile marketing campaign. Our fully staffed offices across the country can help you scout and secure the perfect location and ensure you’re fully and correctly permitted to launch a successful activation.

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Union Square Park, Washington Park, the Meatpacking District, Madison Square Park, and in the Tribeca/Greenwich

Event Marketing Agency Recently Coordinated Venues and Secured Permits for Multi-City Food Truck Mobile Marketing Tour

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FOR IMMEDIATE RELEASE

EventPermits worked with a nationwide experiential marketing team to coordinate venues at multiple locations for a mobile marketing tour featuring a coffee food truck. EventPermits secured necessary permits for each city and coordinated security services.

 (New York, New York) EventPermits, a nationwide event permitting agency, recently scouted and coordinated venues in five locations for each stop on a mobile marketing tour that featured a food truck selling coffee. In addition, EventPermits secured all necessary permits for each city and location.

The event featured a mobile café selling coffee for just $0.26 and offering information about financial services provided by the world’s largest mutual fund company. The cost of the cup of coffee was equivalent to 1/5 the cost of a leading competitor’s cup. This savings paralleled the cost of mutual funds offered by the investment company, which is 1/5 the industry average.

The food truck stopped at the following locations: 

  •     Austin, TX: Congress & 7th Avenue
  •     Atlanta, GA: Atlantic Station in Midtown
  •     Baltimore, MD: Pratt Street between Gay Street and Market Place
  •     Boston, MA: City Hall Plaza
  •     New York City, NY: Grand Central Terminal

EventPermits worked to coordinate and secure these locations to maximize pedestrian traffic, and secured activity permits or venue contracts in all cities. In addition, EventPermis secured health permits in New York City and Boston, and also coordinated a parking permit and security, provided by Marty Barnes Security, in NYC.

“Mobile marketing tours are an effective way to showcase your brand because they attract pedestrians while stopped at each location and the branded vehicles also engage people while traveling between destinations,” said Stella Fitzpatrick, owner of EventPermits. “This tour enticed morning commuters with inexpensive fresh, hot coffee which easily and interestingly segued into an introduction to the company’s financial services.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Securing Venues and Permits for a Coffee Food Truck Tour with Multiple Locations Nationwide

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food truck permits in nyc

In the spring, we partnered with a nationwide experiential marketing agency to produce a successful multi-market food truck tour that stopped in five locations across the country for three days in each market. To assist our agency client, we coordinated venues for each stop and secured the necessary permits required in each city.

The food truck made the following stops:

  • March 18-20: Austin, TX on Congress & 7th Avenue
  • March 24-26: Atlanta GA at Atlantic Station in Midtown
  • March 31-April 2: Baltimore, MD on Pratt Street between Gay Street and Market Place
  • April 7-9: Boston, MA at City Hall Plaza
  • April 15-16: New York City, NY at Grand Central Terminal

The branded food truck represented a global mutual funds and financial services company. Cups of freshly brewed coffee were sold at each location for just 26 cents! The cost of the coffee was 1/5 the cost of a standard coffee, equivalent to the savings available from the company on mutual funds, which cost just 1/5 the industry standard. Company representatives were on site to further discuss financial services.

We secured activity permits or venue contracts for each city to allow the street and sidewalk activity. We secured health permits in Boston and New York City, and also coordinated a parking permit and security — provided by Marty Barnes Security — in NYC.

Capturing pedestrian traffic and morning commuters on their way to the office was essential for the success of this campaign. We scouted popular locations in each city where there was significant foot traffic and were also close to office complexes and buildings to attract those heading into work in the morning. Our familiarity with locations in each market and our strong relationships with municipalities and venues across the country allow us to efficiently and effectively coordinate logistics for all kinds of mobile marketing events.

Permits by EventPermits: Activity Permit, Health Permit, Parking Permit, Venue Coordination

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Locations: Austin, TX; Atlanta, GA; Baltimore, MD; Boston, MA; New York City, NY

Event Permitting Agency Secures NYC Activity Permit for Successful Sidewalk Installation Promoting Series Premiere of Popular Television Drama

Posted on:

FOR IMMEDIATE RELEASE

EventPermits recently secured necessary permits for the installation of a large sidewalk display near Penn Station and Madison Square Garden in Manhattan.

(New York, New York) EventPermits, a B2B marketing support services agency specializing in securing New York City permits for events, recently completed a successful street marketing event on behalf of a multi-channel lifestyle marketing agency client. EventPermits secured the required activity permits and coordinated 24-hour security for the display which counted down the final three days before the seventh season premiere of a popular cable television network period drama.

The installation was 10-feet tall and was placed on the sidewalk for three days, from April 10 through the premiere date, April 13. It featured a retro-style, silver rimmed highball glass complete with straw and faux ice cubes perched atop a stand that displayed information about the upcoming premiere. The highball was filled with a liquid reminiscent of scotch — the show’s lead male character’s drink of choice. The liquid slowly dissipated, acting like an hourglass counting down to the premiere.

In addition to securing the necessary permits for the installation, EventPermits coordinated logistics and security, which was provided around the clock by Marty Barnes Security to protect the installation from disturbance or damage by passersby.

“Often, people assume that only events that directly interact with the public or have brand ambassadors on site require permits. This display still required proper permitting in order to be placed on city property,” said Stella Fitzpatrick, owner of EventPermits. “Our skilled team understands the complicated ins and outs of permitting and we have built strong relationships with city officials in order to alleviate the stress and confusion caused by obtaining permits.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visithttp://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Permitting a Madison Square Garden Display to Promote Final Season of Popular TV Show

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permitting a sidewalk display in front of penn station

We recently worked with one of our agency partners to permit a successful and unique street activation just outside of Penn Station near Madison Square Garden. The activation was a singular installation placed on the sidewalk near Pennsylvania Plaza on 7th Avenue just before 33rd Street, across from the Hotel Pennsylvania. From April 10 through April 13, the installation slowly counted down the time until the premiere of the seventh and final season of a popular period drama television series.

The installation featured a 10-foot tall silver-rimmed and retro-styled highball glass perched on top of a stand advertising the show’s premiere television channel, date and time. The 200-gallon capacity glass included a straw, faux ice cubes and was filled with a tinted liquid representing scotch, the alcoholic beverage of choice of the show’s leading man. Much like an hourglass, the “scotch” in the giant highball slowly disappeared, performing a visual countdown to the show’s premiere.

While this was not an experiential or interactive event, this street-level marketing activation still required an activity permit to allow the installation to be positioned on city property and on the sidewalk. EventPermits secured the appropriate permits, and also coordinated 24-hour security, provided by Marty Barnes Security, to protect the installation and ensure passersby did not climb on or damage the display.

The display was offset to avoid obstructing pedestrian traffic on the sidewalk. This placement also allowed the highball glass to be viewed by both pedestrian and automobile traffic as cars drove by Penn Station. This specific location ensured plenty of impressions as crowds enter and exit the subway station and travel to the popular Madison Square Garden destinations nearby. A sister display was also set up on the West Coast at the corner of Hollywood and Highland in Hollywood, CA to countdown the PST premiere of the show.

New York City is a popular destination for street-level marketing and event activations. Permits are crucial to the success of any event, and EventPermits takes away the guesswork and stress associated with securing permits so brands and agencies can focus on installing spectacular, engaging and memorable events. Don’t let your activation get shut down! Call us today to discuss securing permits for a range of events from coast to coast.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Location: Penn Station/Madison Square Garden

Event Permitting Agency Arranges Parking Permits and Security for Multiple Locations of Recent NYC Street Event

Posted on:

FOR IMMEDIATE RELEASE

EventPermits recently secured parking permits and contracted security for a street event promoting the Tribeca Film Festival. The event took place at multiple locations across NYC from April 8-12, 2014.

(New York, New York) NYC special event permitting agency EventPermits recently secured parking permits in multiple locations for a street event and mobile marketing tour promoting the annual Tribeca Film Festival. The event took place at five different locations across Manhattan from April 8 through April 12, 2014.

The event featured a mobile marketing vehicle that parked in each location and featured an on-board photo booth. Visitors were encouraged to make their best dramatic expressions and received printed copies of their photos upon exiting the vehicle. The mobile photo booth stopped in Union Square Park, Washington Park, the Meatpacking district, near Madison Square Park, and in the Tribeca/Greenwich area, which is home to the annual film festival.

In addition to securing the parking permits for each day and location, EventPermits also contracted and coordinated security with Marty Barnes Security for each stop on the marketing tour.

“Parking permits are essential to executing a flawless activation, especially for an event like this one that travels to and stops at multiple locations,” said Stella Fitzpatrick, owner of EventPermits. “This particular event had a vehicle with a large footprint that needed to be completely stationary so people could comfortably board and participate. Securing permits well in advance of the actual event ensures that there will be enough space available for people to safely enter and exit and the vehicle doesn’t obstruct traffic. Without these permits, street events can quickly be shut down.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, Miami, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Event Permitting Agency Secures New York City Activity Permit for Major Athletic Apparel Brand Activation in New York’s Union Square Park

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FOR IMMEDIATE RELEASE

EventPermits secured a special activity permit for a sidewalk brand display set up in Union Square Park, in New York City, for a leading, high-end sports apparel brand.

(NEW YORK, NY) On March 5, EventPermits supported the successful activation of a small one-day only street event in Union Square. A small pop-up display representing a world-renowned sports apparel brand was positioned on the west side of Broadway between 17th and 18th street and was supported by roaming brand ambassadors. To produce the successful event, EventPermits worked with their client, a global marketing agency, and secured the necessary activity permits that allowed the event to take place.

An activity permit covers a vast range of different types of street events, including street activities that promote, advertise or introduce a product, brand, company or commercial entity to the public. For this specific activation, only an activity permit was required. The event featured a 5-foot by 5-foot product display set up on the sidewalk that featured the brand’s logo, an assortment of water bottles and a men’s athletic top. Brand ambassadors outfitted in athletic apparel items featuring the brand’s logo were stationed along the sidewalk to engage passersby.

“This activation had a smaller footprint, but was by no means insignificant or less engaging,” said Stella Fitzpatrick, Owner of EventPermits, a Woman-Owned Business (WBE) in New York City. “Securing the proper permits in advance of the event activation is essential to our running a successful event on behalf of our agency client. This event required an activity permit to allow its placement on the sidewalk. Though it only required the one permit, without it the event could easily have been shut down. We work closely with multiple city agencies in order to make sure all aspects of the event are properly permitted.”

EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations and the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, please visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.

Citi Bikes Power the Times Square Ball – Procuring Event Permits

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times square street event powers new year's eve ball

The Times Square Ball weighs 11,875 pounds and features 32,000 LED lights. It requires 50,000 watts of power for the entire NYE event — some of which was provided this year by active New Yorkers in Times Square. Six stationary Citi Bikes were posted on the corner of 7th Avenue and 42nd Street on December 28, 29 and 30 for passers-by to pedal. The bikes were hooked up to 75-watt hour dynamometer generators that collected the energy generating from pedaling which ultimately powered the Times Square Ball.

The bikes were also rigged with a small computer to track the watts that were generated by pedaling participants. Most people pedaled for one to five minutes, generating anywhere from one to five watts of power. The longer they pedaled, the more power was produced and saved for the New Year’s Eve ball drop. Power generated from the bikes was stored in 12-volt batteries.

Citi Bike is a bike sharing system operated by NYC Bike Share and sponsored by Citi Bank. Bikes are available all day, every day. They are locked into a network of stations around the city; they can be rented from and returned to any station in the system. The power bikes used in this event were stationary versions and were models refurbished after Hurricane Sandy.

For this event, we secured the activity permit and contracted security services from Marty Barnes Security. Citi Bank teamed up with Times Square Alliance, Countdown Entertainment and agency Pierce Promotions to highlight the sustainability and green initiatives in NYC.

The bikes were available to be pedaled and collect power on December 28 and 29 from 10 a.m. to 10 p.m. and again on December 30 from 10 a.m. to 8 p.m. Participants were given a free day pass to use a Citi Bike in the future.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: Citi Bank

Location: Times Square

Photo credit: © Charles Sykes/Invision for Citi

Scouting and Securing Locations to Spread #HPJoy This Winter

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location scouting services for special events

In November through early December of 2013, Hewlett Packard launched the HP Joy caravan to share and showcase its latest products that were perfect for holiday gifting. The caravan trekked from the west coast to the east, stopping in seven cities across the country.

The event kicked off at HP’s headquarters in Palo Alto, CA. We scouted and contracted the locations for additional city stops:

  • Embarcadero in San Francisco, CA
  • The Third Street Promenade in the Hollywood Hills in Santa Monica, CA
  • The historic West End in downtown Dallas, TX
  • Chandler Fashion Center in Phoenix, AZ
  • The Magnificent Mile along Michigan Avenue in Chicago, IL
  • Centennial Olympic Park in Atlanta, GA.
  • The Shops at Georgetown in Capitol Hill in Washington D.C.

For the event, we partnered with agency The Bait Shoppe. The caravan consisted of a covered pop-up tent where visitors could try the new HP Chromebook featuring Google’s Chrome operating system, new touch-screen tables and HP laptops. The caravan included plenty of HP’s other devices like televisions, printers and computers. Brand ambassadors were decked out in cozy winter gear emblazoned with HP’s logo and the event’s custom hashtag, #hpjoy. They tested HP products, greeted visitors and helped people engage with all of HP’s new devices.

The caravan was decked out in bright holiday colors, and was decorated to look like a wrapped Christmas present. Stops included a Christmas tree decorated with #hpjoy ornaments.

Events in each city offered giveaways, prizes and special treats for visitors like popcorn, hot cocoa and grilled cheese sandwiches. Santa Claus made an appearance in each city, inviting children and brand ambassadors to sit on his lap. In Atlanta, a group of break dancers even entertained the crowd.

Our expert knowledge of cities and locations across the country allowed us to work efficiently with The Bait Shoppe to secure spots for the caravan that would attract visitors throughout the day.

Logistics and Coordination by: EventPermits

Promoted Brand: HP

Locations: San Francisco, CA; Santa Monica, CA; Dallas, TX; Chicago, IL; Atlanta, GA; Washington D.C.

Securing Permits for Successful Street Event Promoting Upcoming TV Movie

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jfk-newsstand-event

EventPermits recently partnered with marketing and PR agency Pop2Life Creative to coordinate a street event in Manhattan promoting the National Geographic Channel’s TV movie called “Killing Kennedy.” We handled logistics and coordination, including security which was provided by Marty Barnes Security. We also secured all necessary permits for the event, which occurred in two locations in Manhattan, including activity, generator and sound permits.

“Killing Kennedy” is a made-for-TV movie based on the book “Killing Kennedy: The End of Camelot” by Bill O’Reilly and Martin Dugard. One of many projects scheduled to commemorate the 50th anniversary of JFK’s assassination, the movie parallels the lives of President John F. Kennedy and his killer Lee Harvey Oswald, through that fateful day when the former president was assassinated. “Killing Kennedy” stars Rob Lowe as JFK, Ginnifer Goodwin as Jackie O, and Will Rothhaar as Oswald. It premiered on the National Geographic Channel on Sunday, November 10 with encore presentations airing on the channel regularly.

To promote the film, 1960s-era-styled popup newsstands stocked with replica newspapers and magazines from the time period appeared on the southwest corner of 33rd Street and 7th Avenue near Penn Station and Madison Square Garden on Tuesday, November 5. The newsstand then popped up at Columbus Circle on the north side between Broadway and Central Park West on Thursday, November 7.

We worked to coordinate brand ambassadors who were dressed in ‘60s-era clothing, staffed the newsstands, and handed out newspaper clippings and literature announcing Kennedy’s killing to passers-by. The newsstand featured the National Geographic Channel’s logo, plus promotional theatrical posters and included the hashtag #KillingKennedy. The hashtag trended worldwide on Twitter during the movie’s premiere, ranking among the top 10 for social mentions among all primetime cable programs airing Sunday night.

For more information about the types of permits, special permitting and cities we service, please visit our Services page.

 

Permits by EventPermits: Activity Permit, Sound Permit, Generator Permits

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: National Geographic

Locations: Madison Square Garden/Penn Station, Columbus Circle

Coordinating Multi-City Event Permits for Journelle’s Luxury Lingerie Road Trip

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east coast brand tour parking permits

Through the late summer and fall, EventPermits assisted Journelle — a luxury lingerie company based in Manhattan — to coordinate a road trip to promote their brand and designer products. Kicking off at the beginning of July in Sag Harbor, NY and wrapping at their home store in Manhattan on October 25, the tour traveled through major cities in the northeast. EventPermits secured parking permits and security for stops in Chicago, Washington DC/Georgetown and in the Meatpacking District in NYC.

For the tour, Journelle converted a vintage 1970 Land Yacht Airstream trailer into a mobile store with plush seating, a complimentary champagne bar in select locations, plus fit experts and style consultants, creating a unique take on the traditional pop-up store. Painted silver, the trailer was named The Grey Lady. In several cities, mannequins and additional merchandise were placed outside the trailer in the surrounding parking lot to further draw in pedestrians and passers-by.

We assisted Journelle by coordinating and securing all necessary parking permits in Chicago, DC and Georgetown, and NYC. In addition, we coordinated security provided by Marty Barnes Security for the NYC since it was a high-traffic event during Fashion Week and BeautyBar was onboard.

We coordinated parking at private facilities in Chicago and DC to ensure high visibility and we secured these locations due to their high rate of pedestrian foot traffic. In Chicago, The Grey Lady was settled between the best bars and restaurants, resulting in lots of traffic and interaction.

Our on-going relationships with authorities and offices in New York and other cities ensured we were able to create a successful multi-city event for Journelle, allowing them to focus on building The Grey Lady and their customer base. For more information about the cities we secure permits in, visit http://www.eventpermits.com/cities-sites-venues/.

 

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by:  EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Journelle

Locations: Chicago, Washington DC/Georgetown, the Meatpacking District.

Securing New York Event Permits for Martinson Coffee Food Truck Tour

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martinson coffee food truck nyc

EventPermits recently assisted Martinson Coffee with the company’s food truck sampling tour, which ran from September 19 through October 10. The food truck tour was held in promotion of Martinson’s K-cup coffee, and made stops at several locations in New York, New Jersey, and Connecticut, including Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, South Street Seaport, and Stamford.

For this event, we assisted by providing coordination and logistics services, coordinating security provided by Marty Barnes Security, and acquiring all of the necessary New York event permits, as well as those needed in the New Jersey and Connecticut locations. We worked with all of the necessary offices in order to procure the parking permits for the food truck and the health permits, which were needed in order to legally distribute the samples of Martinson K-cup coffee to passersby in each location.

Each of these events was scheduled to take place at a location with a high rate of pedestrian foot traffic during the times of the day when people would be commuting to work. This resulted in a very successful event with a lot of interaction. Plus, when your event smells like fresh coffee and you offer free samples to commuters, people tend to flock to it. Who would pass up a free cup of coffee?

Because of our strong, ongoing relationships with all of the necessary authorities in the New York and New Jersey areas, we were able to ensure that these events ran smoothly, legally, and according to schedule. For more information about New York event permits, visit http://www.eventpermits.com/cities-sites-venues/event-permits-new-york/.

Permits by P.R.omotion!/EventPermits: Parking Permit, Health Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Martinson Coffee

Locations: Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, Seaport, and Stamford.

SIGNING 360° IN TIMES SQUARE

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Or, the making of the on-demand spectacular

by Louis M. Brill

NEW YORK – If a company’s going to take its message to the pinnacle of advertising in America – Times Square – why buy just one sign?

A collaboration of placement sharing and digital technology now gives brand advertisers and media planners the ability to dominate – for short periods of time – the world-famous area by using up to 19 LED sign spectaculars for coordinated advertisements and promotions. The collaboration between two companies – Times Square Domination of Hoboken, N.J.,and The WOW Factor,Inc.™ of New York and Los Angeles – opens a new dimension of third-party advertising at the famous site.

Times Square Domination (TSD360) as described by company founder Tommy Hennigan, brings together major digital spectaculars in media buys. The impressive list of signage includes 7 Times Square, the NASDAQ Marquee and Tower, the Fox Screen by SONY, Reuters, JVC Screen, ABC Super Sign and several Clear Channel Spectacular displays.

The placements of the displays, if all used in a media buy, allows a brand, message or presentation to travel completely around the interior of Times Square creating a 360° immersion effect.

The WOW Factor manages and creates content for multiple Times Square sign spectaculars. Some of their clients include Coca-Cola, Toshiba, Samsung and Hyundai. To do this, WOW Factor President/CEO Don Blanton and his team created WIND™, a proprietary digital-advertising network service.

Blanton explains that the service includes WINDplay™, a set-top box connecting a sign spectacular to the WIND™ network, which distributes advertising content to each sign. Wind™ comes with a variety of features and options including frame accurate video and audio sync capabilities, smartphone interactivity, live broadcast capabilities and social media integration.

“The beauty of WIND™,” he says, “is that we can connect any digital sign to one another, no matter the location, type of hardware or the aspect ratio.”TSD360’s Hennigan contracted the WIND™ network  to link many of the major Times Square displays into a synchronized, multiple-sign advertising solution controlled from one source. For a TSD360 campaign, the participating Times Square spectaculars switch over to WIND™ at designated times for the domination package and then return to their normal operations.

Once TSD360 content is programmed into the WIND™ operations center, it’s synchronized into a singular, media-content package that fits on all the Times Square spectaculars connected to WIND™. This becomes a “true” sync with frame accurate-precision, presenting the largest single LED continuous video canvas in the world

“It’s a solution of simplicity and one-stop shopping for the advertiser or agency,” Hennigan says. “In the previous era of third-party advertising in Times Square, it could involve costly permits, satellite trucks, microwave connections. The content had to be created specifically according to each spectacular sign’s specs and then sent individually to each sign operator for programming. This could take weeks of planning, and the process could be delayed if the content wasn’t 100-percent accurate.

“Depending on the client budget, TSD360 secures the appropriate amount of third-party Times Square advertising real estate. These spectacular signs are already connected or willing to connect to the WIND™ network; depending on the complexity, we can have a client’s advertising package set up in a day or so, rather than a few weeks.”

The caveat to each of the TSD360 activations powered by the WIND™ network Is that the spectaculars connected to the network may not always be available at one time. This could be due to prior media commitments or a brand that is a competitor for an advertiser with category exclusivity.

The historic introduction of the TSD360 powered by the WIND™ network began with Microsoft Corp.’s launch of its Windows 8 operating system in late October 2012, which used the TSD360 Super Screen network of signs.

The presentation initially took all the spectaculars black; then, in perfect synchronization, every one of the TSD360 screens lit up with the Windows 8 content. With all the digital signage in sync (as well as interactivity with street kiosks). the event turned Times Square into a Microsoft showroom with an enormous street presence of product demonstrations, giveaways and lots of photo op for spreading the brand presence.

Since that successful launch, other TSD360 projects have been offered by Viacom, Mondeléz Global/Oreo cookies, Kraft, CNN and SoBe beverages. American Express sponsored a live broadcast of the Cold play concert direct from Madrid; and most recently Univision broadcast the Enrique Iglesias concert, including the first-ever synchronized sound on the screens without the use of special equipment.

Hennigan also employed The WOW Factor'” to create special content activations with entertainment value for TSD360 special presentations that can generate even more sponsored ad revenue.

“For the corporate owners of these Times Square spectaculars, it’s a marketing vs. special revenue trade-off; says Hennigan. “The corporation owner of the spectacular is asked to provide a few minutes of sign space each activation for a TSD360 special presentation. When they do, it’s an enormous win-win for everyone, as the sign

owner gets additional ad revenue and the sponsor has made an historic marketing breakthrough by sponsoring one of the largest consumer entertainment experiences on the Times Square world stage.

“It makes quite an impact when the sponsor brand ID or message displays before and after the presentation on just about every spectacular in Times Square. The audience is left with a ‘feel -good’ experience courtesy of that brand sponsor.”

With the growing availability of digital billboards and the TSD360 powered by the WIND™ network,

advertising in Times Square is now more accessible for those brands that can’t build their own spectacular. They now have multiple digital advertising opportunities including synchronized

360° ads, and special presentations in Times Square.

“When we build SpecHD, we knew this attraction could also support a new model,” said Coghlan. “We knew that we could enable true interaction with the audience, going beyond traditional one-way broadcasts to create true two-way conversations.”

Louis M. Brill is a journalist and consultant for high-tech entertainment and media communications.

From Out Of Home Magazine

New York City Event Permits for the Tributo Ferrari Rally

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tributo ferrari

On August 24, 2013, EventPermits had the amazing opportunity to work with one of the most well-known luxury sports car brands for the Tributo Ferrari rally in New York City. We assisted with this event in many ways: our New York office coordinated navigation and parking of the Ferraris, staffed security for the event and overnight security for the vehicles, organized photography and videography, and secured the required permits for the event. The parking coordination included setting up legal curbside parking of the vehicles and acquiring the necessary parking permit. The other permits we secured included the Street Activity Permit, the Film Permit, and the Generator Permit.

The Tributo Ferrari rally was held to celebrate the season closer at the Bridgehampton Polo Club, as well as the gathering of these exceptional sports cars. The fleet of over 60 Ferrari owners and their vehicles made a tour beginning at the Ritz Carlton in Battery Park and ending at the Bridgehampton Polo Club on Long Island. In between, the fleet traveled through Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge. Throughout the tour, our very own Tara Writt soared above the city in a helicopter, taking beautiful aerial shots of the cars as they made their way throughout the state. Additionally, we coordinated videography via snorkel lift at 21st Street and Queens Plaza South, elevated 135 feet in order to capture the cars as they came across the bridge from Manhattan to Queens.

This was an amazing event to be a part of. Seeing that many Ferraris at once really made an impression, and we are honored to have been involved!

NYC parking permits

Permits by P.R.omotion!/EventPermits: Street Activity Permit, Film Permit, Parking Permit, Generator Permit
Parking Coordinated by: EventPermits
Security Coordinated by: EventPermits
Security provided by: Marty Barnes Security
Photography by: EventPermits
Videography by: Dawn Howes
Promoted Brand: Ferrari
Locations: Ritz Carlton, Bridgehampton Polo Club, Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge

New York City Branding Event Permits: Beating the Heat with Electrolux

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new york event permits
We recently assisted Electrolux in an experiential marketing event at Columbus Circle in New York City. The event, titled the “Electrolux Perfect Temp Setting,” was held in order to showcase Electrolux’s new refrigerator, the Electrolux French Door Refrigerator that has several state-of-the-art features, one of which is the Perfect Temp® Drawer with Luxury-Close™, which offers the ability to choose from a variety of temperatures so that people can select the specific setting that is most appropriate for the items they are storing. We secured several New York City event permits and certificates, as well as provided coordination for other aspects of the activities.

For this event, we assisted Electrolux in preparations to implement the unique set-up of the event, including the structure that the event was housed in. The structure consisted of several connected balloons that made up an interior space, which housed the refrigerators and kept the interior the “perfect temperature,” mimicking the “perfect temperature” that the Electrolux refrigerators create. For this part of the event, we acquired the Department of Building Permit, which was needed for the 36’ x 36’ hexagonal shade that covered the event.

new york event permits
Kelly Ripa was the celebrity guest of this unique promotional event, and she was on site blending frozen “mocktails” for attendees. For the sampling aspect of the day, we assisted by securing the Health Permit (needed to distribute the blended drinks), the Generator Permit (required to run the generator that powered the event), and the Fuel Handler Certificate (required for the fuel handler of the generator). Additionally, we coordinated security, which consisted of four security guards, and parking for the food truck that the drinks were distributed from and for Mrs. Ripa’s RV.
Permits by PRomotion/ EventPermits: Department of Building Permit, Health Permit, Generator Permit, Fuel Handler Certificate
Parking Coordinated by: EventPermits
Security Coordinated by: EventPermits
Promoted Brand: Electrolux
Venue: Columbus Circle, New York City

Securing Special Event Permits for Bob Dylan’s Americanarama

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special event permits for bob dylan

In July, we had the amazing opportunity to work on Bob Dylan’s Americanarama festival, Dylan’s six-hour show that is currently touring the states and includes sets by other American folk-rock icons Wilco and My Morning Jacket, with additional performances by Bob Weir, the Richard Thompson Electric Trio, and Ryan Bingham.

The show took place at Park A Pier in Hoboken, New Jersey on Friday, July 23. The bands played through a variety of American genres: blues, folk rock, swing, rockabilly, and soul. Dylan performed many of his classics, including “Tangled Up in Blue,” “A Hard Rain’s Gonna Fall,” “I’m Sick of Love,” and “All Along the Watchtower.”

Dylan played an eclectic set, performing many of his classics in styles differing from originals, but the highlight of the night was when Dylan was joined onstage by Jeff Tweedy of Wilco and Jim James of My Morning Jacket for an awe-inspiring rendition of “The Weight,” a classic by Dylan’s former back-up group The Band, which found fame as an act independent of Dylan in the late 1960s.

new jersey stage permit

This was such an incredibly fun project. For the performance, we assisted The Bowery Presents, the agency handling the Americanarama tour, by working closely with city officials to secure the special event permits needed for this large event. For the event, we secured the Building Permit and the Stage Permit that were needed to use the stage and construct other structures for the event, the Generator Permit needed to power the event, the Fire Permit, and the Parking Permit.

This was an incredible event, and getting to work on once in a lifetime projects like this one is what makes our jobs so enjoyable.

Permits by PRomotion! / EventPermits: Building Permit, Fire Permit, Generator Permit, Stage Permit, Parking Permit
Stage: This Is It! Stageworks
Agency: The Bowery Presents
Venue: Pier A Park, Hoboken, New Jersey
Promoted Artist: Americanarama: Bob Dylan with Ryan Bingham, My Morning Jacket, and Wilco