Citi Bikes Power the Times Square Ball – Procuring Event Permits

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times square street event powers new year's eve ball

The Times Square Ball weighs 11,875 pounds and features 32,000 LED lights. It requires 50,000 watts of power for the entire NYE event — some of which was provided this year by active New Yorkers in Times Square. Six stationary Citi Bikes were posted on the corner of 7th Avenue and 42nd Street on December 28, 29 and 30 for passers-by to pedal. The bikes were hooked up to 75-watt hour dynamometer generators that collected the energy generating from pedaling which ultimately powered the Times Square Ball.

The bikes were also rigged with a small computer to track the watts that were generated by pedaling participants. Most people pedaled for one to five minutes, generating anywhere from one to five watts of power. The longer they pedaled, the more power was produced and saved for the New Year’s Eve ball drop. Power generated from the bikes was stored in 12-volt batteries.

Citi Bike is a bike sharing system operated by NYC Bike Share and sponsored by Citi Bank. Bikes are available all day, every day. They are locked into a network of stations around the city; they can be rented from and returned to any station in the system. The power bikes used in this event were stationary versions and were models refurbished after Hurricane Sandy.

For this event, we secured the activity permit and contracted security services from Marty Barnes Security. Citi Bank teamed up with Times Square Alliance, Countdown Entertainment and agency Pierce Promotions to highlight the sustainability and green initiatives in NYC.

The bikes were available to be pedaled and collect power on December 28 and 29 from 10 a.m. to 10 p.m. and again on December 30 from 10 a.m. to 8 p.m. Participants were given a free day pass to use a Citi Bike in the future.

Permits by EventPermits: Activity Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: Citi Bank

Location: Times Square

Photo credit: © Charles Sykes/Invision for Citi

Scouting and Securing Locations to Spread #HPJoy This Winter

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location scouting services for special events

In November through early December of 2013, Hewlett Packard launched the HP Joy caravan to share and showcase its latest products that were perfect for holiday gifting. The caravan trekked from the west coast to the east, stopping in seven cities across the country.

The event kicked off at HP’s headquarters in Palo Alto, CA. We scouted and contracted the locations for additional city stops:

  • Embarcadero in San Francisco, CA
  • The Third Street Promenade in the Hollywood Hills in Santa Monica, CA
  • The historic West End in downtown Dallas, TX
  • Chandler Fashion Center in Phoenix, AZ
  • The Magnificent Mile along Michigan Avenue in Chicago, IL
  • Centennial Olympic Park in Atlanta, GA.
  • The Shops at Georgetown in Capitol Hill in Washington D.C.

For the event, we partnered with agency The Bait Shoppe (http://baitshoppe.com/). The caravan consisted of a covered pop-up tent where visitors could try the new HP Chromebook featuring Google’s Chrome operating system, new touch-screen tables and HP laptops. The caravan included plenty of HP’s other devices like televisions, printers and computers. Brand ambassadors were decked out in cozy winter gear emblazoned with HP’s logo and the event’s custom hashtag, #hpjoy. They tested HP products, greeted visitors and helped people engage with all of HP’s new devices.

The caravan was decked out in bright holiday colors, and was decorated to look like a wrapped Christmas present. Stops included a Christmas tree decorated with #hpjoy ornaments.

Events in each city offered giveaways, prizes and special treats for visitors like popcorn, hot cocoa and grilled cheese sandwiches. Santa Claus made an appearance in each city, inviting children and brand ambassadors to sit on his lap. In Atlanta, a group of break dancers even entertained the crowd.

Our expert knowledge of cities and locations across the country allowed us to work efficiently with The Bait Shoppe to secure spots for the caravan that would attract visitors throughout the day.

Logistics and Coordination by: EventPermits

Promoted Brand: HP

Locations: San Francisco, CA; Santa Monica, CA; Dallas, TX; Chicago, IL; Atlanta, GA; Washington D.C.

Securing Permits for Successful Street Event Promoting Upcoming TV Movie

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jfk-newsstand-event

EventPermits recently partnered with marketing and PR agency Pop2Life Creative to coordinate a street event in Manhattan promoting the National Geographic Channel’s TV movie called “Killing Kennedy.” We handled logistics and coordination, including security which was provided by Marty Barnes Security. We also secured all necessary permits for the event, which occurred in two locations in Manhattan, including activity, generator and sound permits.

“Killing Kennedy” is a made-for-TV movie based on the book “Killing Kennedy: The End of Camelot” by Bill O’Reilly and Martin Dugard. One of many projects scheduled to commemorate the 50th anniversary of JFK’s assassination, the movie parallels the lives of President John F. Kennedy and his killer Lee Harvey Oswald, through that fateful day when the former president was assassinated. “Killing Kennedy” stars Rob Lowe as JFK, Ginnifer Goodwin as Jackie O, and Will Rothhaar as Oswald. It premiered on the National Geographic Channel on Sunday, November 10 with encore presentations airing on the channel regularly.

To promote the film, 1960s-era-styled popup newsstands stocked with replica newspapers and magazines from the time period appeared on the southwest corner of 33rd Street and 7th Avenue near Penn Station and Madison Square Garden on Tuesday, November 5. The newsstand then popped up at Columbus Circle on the north side between Broadway and Central Park West on Thursday, November 7.

We worked to coordinate brand ambassadors who were dressed in ‘60s-era clothing, staffed the newsstands, and handed out newspaper clippings and literature announcing Kennedy’s killing to passers-by. The newsstand featured the National Geographic Channel’s logo, plus promotional theatrical posters and included the hashtag #KillingKennedy. The hashtag trended worldwide on Twitter during the movie’s premiere, ranking among the top 10 for social mentions among all primetime cable programs airing Sunday night.

For more information about the types of permits, special permitting and cities we service, please visit our Services page.

 

Permits by EventPermits: Activity Permit, Sound Permit, Generator Permits

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security Provided by: Marty Barnes Security

Promoted Brand: National Geographic

Locations: Madison Square Garden/Penn Station, Columbus Circle

Coordinating Multi-City Event Permits for Journelle’s Luxury Lingerie Road Trip

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east coast brand tour parking permits

Through the late summer and fall, EventPermits assisted Journelle — a luxury lingerie company based in Manhattan — to coordinate a road trip to promote their brand and designer products. Kicking off at the beginning of July in Sag Harbor, NY and wrapping at their home store in Manhattan on October 25, the tour traveled through major cities in the northeast. EventPermits secured parking permits and security for stops in Chicago, Washington DC/Georgetown and in the Meatpacking District in NYC.

For the tour, Journelle converted a vintage 1970 Land Yacht Airstream trailer into a mobile store with plush seating, a complimentary champagne bar in select locations, plus fit experts and style consultants, creating a unique take on the traditional pop-up store. Painted silver, the trailer was named The Grey Lady. In several cities, mannequins and additional merchandise were placed outside the trailer in the surrounding parking lot to further draw in pedestrians and passers-by.

We assisted Journelle by coordinating and securing all necessary parking permits in Chicago, DC and Georgetown, and NYC. In addition, we coordinated security provided by Marty Barnes Security for the NYC since it was a high-traffic event during Fashion Week and BeautyBar was onboard.

We coordinated parking at private facilities in Chicago and DC to ensure high visibility and we secured these locations due to their high rate of pedestrian foot traffic. In Chicago, The Grey Lady was settled between the best bars and restaurants, resulting in lots of traffic and interaction.

Our on-going relationships with authorities and offices in New York and other cities ensured we were able to create a successful multi-city event for Journelle, allowing them to focus on building The Grey Lady and their customer base. For more information about the cities we secure permits in, visit http://www.eventpermits.com/cities-sites-venues/.

 

Permits by EventPermits: Parking Permit

Security Coordinated by: EventPermits

Logistics and Coordination by:  EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Journelle

Locations: Chicago, Washington DC/Georgetown, the Meatpacking District.

Securing New York Event Permits for Martinson Coffee Food Truck Tour

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martinson coffee food truck nyc

EventPermits recently assisted Martinson Coffee with the company’s food truck sampling tour, which ran from September 19 through October 10. The food truck tour was held in promotion of Martinson’s K-cup coffee, and made stops at several locations in New York, New Jersey, and Connecticut, including Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, South Street Seaport, and Stamford.

For this event, we assisted by providing coordination and logistics services, coordinating security provided by Marty Barnes Security, and acquiring all of the necessary New York event permits, as well as those needed in the New Jersey and Connecticut locations. We worked with all of the necessary offices in order to procure the parking permits for the food truck and the health permits, which were needed in order to legally distribute the samples of Martinson K-cup coffee to passersby in each location.

Each of these events was scheduled to take place at a location with a high rate of pedestrian foot traffic during the times of the day when people would be commuting to work. This resulted in a very successful event with a lot of interaction. Plus, when your event smells like fresh coffee and you offer free samples to commuters, people tend to flock to it. Who would pass up a free cup of coffee?

Because of our strong, ongoing relationships with all of the necessary authorities in the New York and New Jersey areas, we were able to ensure that these events ran smoothly, legally, and according to schedule. For more information about New York event permits, visit http://www.eventpermits.com/cities-sites-venues/event-permits-new-york/.

Permits by P.R.omotion!/EventPermits: Parking Permit, Health Permit

Security Coordinated by: EventPermits

Logistics and Coordination by: EventPermits

Security provided by: Marty Barnes Security

Promoted Brand: Martinson Coffee

Locations: Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, Seaport, and Stamford.