EventPermits recently partnered with marketing and PR agency Pop2Life Creative to coordinate a street event in Manhattan promoting the National Geographic Channel’s TV movie called “Killing Kennedy.” We handled logistics and coordination, including security which was provided by Marty Barnes Security. We also secured all necessary permits for the event, which occurred in two locations in Manhattan, including activity, generator and sound permits.
“Killing Kennedy” is a made-for-TV movie based on the book “Killing Kennedy: The End of Camelot” by Bill O’Reilly and Martin Dugard. One of many projects scheduled to commemorate the 50th anniversary of JFK’s assassination, the movie parallels the lives of President John F. Kennedy and his killer Lee Harvey Oswald, through that fateful day when the former president was assassinated. “Killing Kennedy” stars Rob Lowe as JFK, Ginnifer Goodwin as Jackie O, and Will Rothhaar as Oswald. It premiered on the National Geographic Channel on Sunday, November 10 with encore presentations airing on the channel regularly.
To promote the film, 1960s-era-styled popup newsstands stocked with replica newspapers and magazines from the time period appeared on the southwest corner of 33rd Street and 7th Avenue near Penn Station and Madison Square Garden on Tuesday, November 5. The newsstand then popped up at Columbus Circle on the north side between Broadway and Central Park West on Thursday, November 7.
We worked to coordinate brand ambassadors who were dressed in ‘60s-era clothing, staffed the newsstands, and handed out newspaper clippings and literature announcing Kennedy’s killing to passers-by. The newsstand featured the National Geographic Channel’s logo, plus promotional theatrical posters and included the hashtag #KillingKennedy. The hashtag trended worldwide on Twitter during the movie’s premiere, ranking among the top 10 for social mentions among all primetime cable programs airing Sunday night.
For more information about the types of permits, special permitting and cities we service, please visit our Services page.
Permits by EventPermits: Activity Permit, Sound Permit, Generator Permits
Security Coordinated by:EventPermits
Logistics and Coordination by:EventPermits
Security Provided by: Marty Barnes Security
Promoted Brand: National Geographic
Locations: Madison Square Garden/Penn Station, Columbus Circle
Through the late summer and fall, EventPermits assisted Journelle — a luxury lingerie company based in Manhattan — to coordinate a road trip to promote their brand and designer products. Kicking off at the beginning of July in Sag Harbor, NY and wrapping at their home store in Manhattan on October 25, the tour traveled through major cities in the northeast. EventPermits secured parking permits and security for stops in Chicago, Washington DC/Georgetown and in the Meatpacking District in NYC.
For the tour, Journelle converted a vintage 1970 Land Yacht Airstream trailer into a mobile store with plush seating, a complimentary champagne bar in select locations, plus fit experts and style consultants, creating a unique take on the traditional pop-up store. Painted silver, the trailer was named The Grey Lady. In several cities, mannequins and additional merchandise were placed outside the trailer in the surrounding parking lot to further draw in pedestrians and passers-by.
We assisted Journelle by coordinating and securing all necessary parking permits in Chicago, DC and Georgetown, and NYC. In addition, we coordinated security provided by Marty Barnes Security for the NYC since it was a high-traffic event during Fashion Week and BeautyBar was onboard.
We coordinated parking at private facilities in Chicago and DC to ensure high visibility and we secured these locations due to their high rate of pedestrian foot traffic. In Chicago, The Grey Lady was settled between the best bars and restaurants, resulting in lots of traffic and interaction.
Our on-going relationships with authorities and offices in New York and other cities ensured we were able to create a successful multi-city event for Journelle, allowing them to focus on building The Grey Lady and their customer base. For more information about the cities we secure permits in, visit http://www.eventpermits.com/cities-sites-venues/.
Permits by EventPermits: Parking Permit
Security Coordinated by: EventPermits
Logistics and Coordination by: EventPermits
Security provided by: Marty Barnes Security
Promoted Brand: Journelle
Locations: Chicago, Washington DC/Georgetown, the Meatpacking District.
EventPermits recently assisted Martinson Coffee with the company’s food truck sampling tour, which ran from September 19 through October 10. The food truck tour was held in promotion of Martinson’s K-cup coffee, and made stops at several locations in New York, New Jersey, and Connecticut, including Madison Square Garden, the Jersey City Port Authority Terminal, the site of the World Trade Center, Union Square, the Hoboken PATH Station, South Street Seaport, and Stamford.
For this event, we assisted by providing coordination and logistics services, coordinating security provided by Marty Barnes Security, and acquiring all of the necessary New York event permits, as well as those needed in the New Jersey and Connecticut locations. We worked with all of the necessary offices in order to procure the parking permits for the food truck and the health permits, which were needed in order to legally distribute the samples of Martinson K-cup coffee to passersby in each location.
Each of these events was scheduled to take place at a location with a high rate of pedestrian foot traffic during the times of the day when people would be commuting to work. This resulted in a very successful event with a lot of interaction. Plus, when your event smells like fresh coffee and you offer free samples to commuters, people tend to flock to it. Who would pass up a free cup of coffee?
NEW YORK – If a company’s going to take its message to the pinnacle of advertising in America – Times Square – why buy just one sign?
A collaboration of placement sharing and digital technology now gives brand advertisers and media planners the ability to dominate – for short periods of time – the world-famous area by using up to 19 LED sign spectaculars for coordinated advertisements and promotions. The collaboration between two companies – Times Square Domination of Hoboken, N.J.,and The WOW Factor,Inc.™ of New York and Los Angeles – opens a new dimension of third-party advertising at the famous site.
Times Square Domination (TSD360) as described by company founder Tommy Hennigan, brings together major digital spectaculars in media buys. The impressive list of signage includes 7 Times Square, the NASDAQ Marquee and Tower, the Fox Screen by SONY, Reuters, JVC Screen, ABC Super Sign and several Clear Channel Spectacular displays.
The placements of the displays, if all used in a media buy, allows a brand, message or presentation to travel completely around the interior of Times Square creating a 360° immersion effect.
The WOW Factor manages and creates content for multiple Times Square sign spectaculars. Some of their clients include Coca-Cola, Toshiba, Samsung and Hyundai. To do this, WOW Factor President/CEO Don Blanton and his team created WIND™, a proprietary digital-advertising network service.
Blanton explains that the service includes WINDplay™, a set-top box connecting a sign spectacular to the WIND™ network, which distributes advertising content to each sign. Wind™ comes with a variety of features and options including frame accurate video and audio sync capabilities, smartphone interactivity, live broadcast capabilities and social media integration.
“The beauty of WIND™,” he says, “is that we can connect any digital sign to one another, no matter the location, type of hardware or the aspect ratio.”TSD360′s Hennigan contracted the WIND™ network to link many of the major Times Square displays into a synchronized, multiple-sign advertising solution controlled from one source. For a TSD360 campaign, the participating Times Square spectaculars switch over to WIND™ at designated times for the domination package and then return to their normal operations.
Once TSD360 content is programmed into the WIND™ operations center, it’s synchronized into a singular, media-content package that fits on all the Times Square spectaculars connected to WIND™. This becomes a “true” sync with frame accurate-precision, presenting the largest single LED continuous video canvas in the world
“It’s a solution of simplicity and one-stop shopping for the advertiser or agency,” Hennigan says. “In the previous era of third-party advertising in Times Square, it could involve costly permits, satellite trucks, microwave connections. The content had to be created specifically according to each spectacular sign’s specs and then sent individually to each sign operator for programming. This could take weeks of planning, and the process could be delayed if the content wasn’t 100-percent accurate.
“Depending on the client budget, TSD360 secures the appropriate amount of third-party Times Square advertising real estate. These spectacular signs are already connected or willing to connect to the WIND™ network; depending on the complexity, we can have a client’s advertising package set up in a day or so, rather than a few weeks.”
The caveat to each of the TSD360 activations powered by the WIND™ network Is that the spectaculars connected to the network may not always be available at one time. This could be due to prior media commitments or a brand that is a competitor for an advertiser with category exclusivity.
The historic introduction of the TSD360 powered by the WIND™ network began with Microsoft Corp.’s launch of its Windows 8 operating system in late October 2012, which used the TSD360 Super Screen network of signs.
The presentation initially took all the spectaculars black; then, in perfect synchronization, every one of the TSD360 screens lit up with the Windows 8 content. With all the digital signage in sync (as well as interactivity with street kiosks). the event turned Times Square into a Microsoft showroom with an enormous street presence of product demonstrations, giveaways and lots of photo op for spreading the brand presence.
Since that successful launch, other TSD360 projects have been offered by Viacom, Mondeléz Global/Oreo cookies, Kraft, CNN and SoBe beverages. American Express sponsored a live broadcast of the Cold play concert direct from Madrid; and most recently Univision broadcast the Enrique Iglesias concert, including the first-ever synchronized sound on the screens without the use of special equipment.
Hennigan also employed The WOW Factor’” to create special content activations with entertainment value for TSD360 special presentations that can generate even more sponsored ad revenue.
“For the corporate owners of these Times Square spectaculars, it’s a marketing vs. special revenue trade-off; says Hennigan. “The corporation owner of the spectacular is asked to provide a few minutes of sign space each activation for a TSD360 special presentation. When they do, it’s an enormous win-win for everyone, as the sign
owner gets additional ad revenue and the sponsor has made an historic marketing breakthrough by sponsoring one of the largest consumer entertainment experiences on the Times Square world stage.
“It makes quite an impact when the sponsor brand ID or message displays before and after the presentation on just about every spectacular in Times Square. The audience is left with a ‘feel -good’ experience courtesy of that brand sponsor.”
With the growing availability of digital billboards and the TSD360 powered by the WIND™ network,
advertising in Times Square is now more accessible for those brands that can’t build their own spectacular. They now have multiple digital advertising opportunities including synchronized
360° ads, and special presentations in Times Square.
“When we build SpecHD, we knew this attraction could also support a new model,” said Coghlan. “We knew that we could enable true interaction with the audience, going beyond traditional one-way broadcasts to create true two-way conversations.”
Louis M. Brill is a journalist and consultant for high-tech entertainment and media communications.
On August 24, 2013, EventPermits had the amazing opportunity to work with one of the most well-known luxury sports car brands for the Tributo Ferrari rally in New York City. We assisted with this event in many ways: our New York office coordinated navigation and parking of the Ferraris, staffed security for the event and overnight security for the vehicles, organized photography and videography, and secured the required permits for the event. The parking coordination included setting up legal curbside parking of the vehicles and acquiring the necessary parking permit. The other permits we secured included the Street Activity Permit, the Film Permit, and the Generator Permit.
The Tributo Ferrari rally was held to celebrate the season closer at the Bridgehampton Polo Club, as well as the gathering of these exceptional sports cars. The fleet of over 60 Ferrari owners and their vehicles made a tour beginning at the Ritz Carlton in Battery Park and ending at the Bridgehampton Polo Club on Long Island. In between, the fleet traveled through Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge. Throughout the tour, our very own Tara Writt soared above the city in a helicopter, taking beautiful aerial shots of the cars as they made their way throughout the state. Additionally, we coordinated videography via snorkel lift at 21st Street and Queens Plaza South, elevated 135 feet in order to capture the cars as they came across the bridge from Manhattan to Queens.
This was an amazing event to be a part of. Seeing that many Ferraris at once really made an impression, and we are honored to have been involved!
Permits by P.R.omotion!/EventPermits: Street Activity Permit, Film Permit, Parking Permit, Generator Permit Parking Coordinated by:EventPermits Security Coordinated by: EventPermits Security provided by: Marty Barnes Security Photography by: EventPermits Videography by: Dawn Howes Promoted Brand: Ferrari Locations: Ritz Carlton, Bridgehampton Polo Club, Grand Central Terminal, Times Square, 59th Street by Central Park South, and the Queensboro Bridge